Be SO good that customers can't even tell
Thursday, February 07, 2008 - posted by hellomynameisscott at 4:01 AM
Walk into any Lush store around the world, and most customers will have the same response: “These guys are SO good, their soaps don’t even look like soap!”
When was the last time YOU took a picture of SOAP?
Probably never.
But the people at Lush are just THAT good.
Tune in to The Ace of Cakes on Food Network (Staring culinary arr-teest Duff Goldman), and most viewers will share the same thought: “That dude his SO good, his cakes don’t even look like cakes!
When was the last time YOU took a picture of a CAKE?
Unless it was a wedding, probably never.
But Charm City Cakes are just THAT good.
LESSON LEARNED: As Michael Cane said, "The art is hiding the art."
That’s great advice.
And I think you can apply this principle to a variety of situations:
CREATE marketing that’s SO fun, SO cool and SO participative…
That your fans don’t even realize you’re marketing to them.
SELL your stuff with SUCH passion, SUCH comfort and SUCH service…
That your prospects don’t even realize you’re selling to them.
PERFORM sp effortlessly, SO naturally and SO emotionally...
That your audience doesn’t even realize you’re performing for them.
WRITE so engagingly, SO well-architected and with SO much personality…
That your readers don’t even realize they’re reading.
BUILD community that’s SO organic, SO authentic and SO inviting…
That your members don’t even realize they’re members of an organization.
NOTE: This doesn’t mean tricking, duping or manipulating people.
It just means being really, really good and doing what you do.
That's what being That Guy is all about.
So good that people get lost in your brilliance and don’t even realize you’re doing what you do.
Never let ‘em catch you acting.
LET ME ASK YA THIS...
Who do YOU know that's so good at doing what they do, people can't even tell?
LET ME SUGGEST THIS...
Share your best example here!
* * * *
Scott Ginsberg
That Guy with the Nametag
scott@hellomynameisscott.com
How are YOU making the mundane memorable?Tune in to The Frontline Channel on NametagTV.com for video lessons on creating and keeping
Labels: approachable service, hello my name is blog, hello my name is scott, how to be that guy, nametag guy, nametagTV, rent scott's brain, scott ginsberg, unique not different
But Scott, what if you're merely average - Seriously. I am just average, not a rock star at anything I do really. What can I do?
Scott,
Whenever you hear the word "effortless," "easy," or the jealous "cheater" or "I could'a done that," the brilliance is probably so carefully crafted, that people can't tell they're sweating it. Brilliance makes friends, enemies, and imitators. When you've been around forever and still manage to have relevance, that's another sign.
Names, names:
Tom Brady
Jack Nicholson
Keanu Reeves
CNN
PBS
Donald Trump
Waiting for Godot
Play-Doh
radio
Jackson Pollack
Andy Warhol
Jeopardy!
The New York Times
The Washington Post
Rolling Stone
It's a Wonderful Life
Bill Gates
Steve Jobs
meatloaf
fudge
champagne
Jerry Seinfeld
Bob Newhart
Johnny Carson
Walter Cronkite
Myrna Loy
Carol Burnett
Cary Grant
Kermit the Frog
Winnie the Pooh
Target
Sony
Coke
Robert Osborne at TCM
TCM
Dr. Seuss
Bill Cosby
New York City
All overrated by some, underrated by others. All brilliant.
Regards,
Kelly
P.S. I love and adore (Duff) the Ace of Cakes, but I do take pictures of most of my own. They're just a hobby, not what I do for a living, (too much work!) but they're THAT good. : )
The first commentator said "I am...not a rock star." Ah! Well, that commentator should read my book titled "How To Make People Love You Like a Rock Star or Hollywood Celebrity! (Even When You Are Not One): Learn The Powerful Secrets Every Successful Leader Uses In Their Business, Political and Personal Lives." Actually, I haven't written it. Maybe somebody else will write it!